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  • Truth & Dare

    In 2014, I had been working as a digital and social media designer for UFCWC, the University of Florida Counseling and Wellness Center. They actively use social media, mainly Facebook at the time, to reach out to students. During my time there, I noticed that, contrary to popular belief, students responded better to posts that actually stated facts, sometimes with a lot of text. The belief is to reduce the text as much as possible, but that was not working with the UF students. Students did not respond to "selling" our products or services. I realized that content is king and three things seemed to work: 1) unique information offering valid facts, 2) paired with a visual element — preferably a cartoon or animal image, and 3) high-quality links. The Outreach Director came up with the Truth & Dare destress campaign, and together with the Digital Outreach Committee, we identified facts that we wanted to highlight. It was my task to design the posts and post them to Facebook.

    The campaign only lasted a couple of months, but the number of likes increased by the same amount they increased in an entire year, average likes more than doubling. Reach also increased (exponentially at times) as our posts were being shared by students and other UF departments. The campaign was a success.

    2016 Showcase Presentation, Spicing up the Digital Presence and Expanding Our Reach, with Gizem Toska, PhD, at the 9th Annual National Outreach Conference, AUCCCO (Association for University and College Counseling Center Outreach), Ohio State University. It was so well received that several universities have contacted UFCWC to ask permission to use the campaign visuals and messaging to reach their students. A great outcome to a truly collaborative effort.